New York-based, Taiwanese-flavored. Product Designer specializing in complex B2B tools — operational dashboards, experimentation platforms, and configuration systems that help teams make smarter, data-driven decisions.
Most recently at Rokt, I led end-to-end design for internal platforms serving account management teams and partner operations — turning complex configuration, experimentation, and reporting workflows into systems people actually wanted to use. Also teaching UX Design at NYU.
Designer by day, hooper on weekends. Enjoy sipping Negroni with the speaker dripping with 90’s Hip Hop.
What’s good, welcome 歡迎!
WORK EXPERIENCE
2022 → 2026 Product Designer · Rokt
2019 → 2021 UX Designer · Entertainment Benefits Group
2018 → 2019 UX Designer · dxDigital
PROJECTS
Reframed a fragmented reporting problem as a mental model problem — bringing transaction, revenue, and experiment data into a single view operators could actually reason across.
Designed a self-serve AI campaign wizard for DTC advertisers — reducing campaign setup from 2+ hours to under 10 minutes within a two-sprint MVP.
Redesigned partner page configuration to surface conflict detection, live status, and safe deletion guardrails directly in the workflow.
Designed a consolidated experiment evaluation experience enabling internal teams and partners to assess A/B test results and make data-driven decisions independently.
Built an AI-powered tool enabling Account Managers to generate and test multiple ad creative variants across a full factorial experiment — without manual design work.
Developed a self-service reporting tool giving Account Managers direct control to build and publish client-facing performance reports — replacing manual, analyst-dependent workflows.
👋 Nice to meet you!
✉️ You could reach out at willhsu07@gmail.com or find me on Twitter and LinkedIn
📋 Resume