Brooklyn-based, Taiwanese-flavored. Product Designer specializing in B2B SaaS operational tooling — turning dense, data-heavy systems into dashboards, configuration workflows, and experimentation platforms that help teams make smarter decisions.
Most recently at Rokt, I led end-to-end design for internal platforms. What I keep coming back to: taking something technically complex and making it clear enough for people to actually use — that’s the part I find genuinely rewarding. I also teach UX Design at NYU.
Charlie’s Dad. Designer by day, hooper on weekends. 90’s Hip Hop on repeat.
EXPERIENCE
2022 → 2026 Product Designer · Rokt
2019 → 2021 UX Designer · Entertainment Benefits Group
2018 → 2019 UX Designer · dxDigital
CONTACT
¹ willhsu07@gmail.com ² LinkedIn ³ Twitter/X ⁴ Resume
PROJECTS
Led the discovery that reframed Rokt's partner platform from a toolset into a product — turning product strategy into four shipped focus areas — all prioritized onto the roadmap.
Designed an AI-generated summary module for Rokt’s experiment readouts — replacing a wall of raw statistical output with a shared interpretive layer.
Developed a self-service reporting tool giving Account Managers direct control to build and publish client-facing performance reports — replacing manual, analyst-dependent workflows.
Designed a self-serve AI campaign wizard for DTC advertisers — reducing campaign setup from 2+ hours to under 10 minutes within a two-sprint MVP.
Built an AI-powered tool enabling Account Managers to generate and test multiple ad creative variants across a full factorial experiment — without manual design work.
Redesigned partner page configuration to surface conflict detection, live status, and safe deletion guardrails directly in the workflow.