💡OVERVIEW

Designed a consolidated performance dashboard replacing fragmented reporting surfaces where Account Managers and Ops teams had to toggle between multiple tools to understand transaction performance and account health. Brought key metrics — revenue, conversions, and transaction data — into a single, scannable view that supports faster decisions without tool-hopping.

✨ WHAT MADE IT MORE THAN A CONSOLIDATION

The instinct would have been to consolidate the tools — same data, one place. But observing how operators actually worked revealed a deeper problem: they didn't have a shared mental model of how transaction performance, experiment results, and revenue related to each other. Pulling data together wasn't enough if the relationships between those data sets weren't legible. That reframe — from "consolidation problem" to "mental model problem" — shaped every structural decision in the dashboard. The UI foundation and design system work grew naturally from that: once the information architecture was right, the visual system needed to encode meaning consistently across the whole surface.

🎯 IMPACT

Eliminated the need for Account Managers to cross-reference multiple tools during client reviews — consolidating revenue, transaction, and performance data into a single surface that became the primary operational view for partner-facing reporting. The refreshed UI patterns introduced here were subsequently adopted across other product areas, establishing a visual baseline for the broader platform.