Self-serve DTC Advertiser Campaign Setup | 2025
Led product strategy and design for automated campaign setup experience addressing complex onboarding process that required 2+ hours and dedicated account management support for DTC advertisers on Rokt Ads platform.
Impact: Reduced campaign setup time to under 10 minutes while establishing foundation for fully self-serve Ads platform, eliminating need for dedicated account management during onboarding.
For first time user, they have to set up billing information before getting started
Add campaign details
The system automatically scrap images online for user to select
The system will generate five creative (ads) variation
Review and launch the campaign!!
User can create their first campaign or go to dashboard
The system has preloaded the Audience (Lookalike audience and suppression list) so the user can start generating ad right away
Edit and make sure the image set up correctly
User can go edit each ad, with the help of AI