🤓 Product designer creating intuitive, high-impact experiences through user empathy and design craft.
🗽 New York-based, Taiwanese-flavored.
📐 Crafting interfaces and experience that are useful and impactful. Currently designing at Rokt, building experimentation platform, reporting dashboards, and advertiser campaign manager — plus other internal tools that help teams optimize performance. Also teaching UX Design at NYU.
What’s good, welcome 歡迎!✌️
WORK EXPERIENCE
Product Designer → Rokt | 2022–Current
UX Designer → Entertainment Benefits Group | 2018–2021
UX Designer → dxDigital | 2018
PROJECTS
Self-serve DTC Advertiser Campaign Setup | 2025
Experiment Readout & Summary Table | 2024-2025
Adaptive Content Engine (ACE) for Ads Creative Experimentation | 2024
Custom Reporting Pivot Table | 2022-2023