🤓 Product designer specializing in E-commerce, B2B SaaS and AdTech platforms. Create intuitive, high-impact experiences through user empathy and design craft.
📐 Currently designing at Rokt, building Reporting dashboards, Experimentation platform, and Advertiser Campaign manager — plus other internal tools that help teams optimize performance. Also teaching UX Design at NYU.
🗽 New York-based, Taiwanese-flavored. Designer by day, hooper during the weekend. Enjoy sipping Negroni with the speaker dripping with 90’s Hip Hop.
What’s good, welcome 歡迎!✌️
WORK EXPERIENCE
Product Designer → Rokt | 2022–Current
UX Designer → Entertainment Benefits Group | 2018–2021
UX Designer → dxDigital | 2018
PROJECTS
Led design for intelligent campaign optimization addressing time-intensive troubleshooting where Account Managers spent hours analyzing dashboards to understand performance drops. We leveraged AI and LLMs to automate campaign analysis, transforming performance data into insights with root-cause analysis and prioritized recommendations.
Impact: Reducing troubleshooting time from hours to minutes and establishing foundation for strategic co-pilot for performance marketers to enable faster decisions and scalable growth.
Designed comprehensive experiment evaluation experience replacing fragmented reporting tools that made it difficult for internal teams and partners to assess A/B test performance and make data-driven decisions.
Impact: Increased experiment engagement by 40% and supported strategic goals around data democratization and AI integration across the organization.
Built AI-powered creative generation tool for Multi-Factorial Experiment - Adaptive Content Engine (ACE), enabling account managers to create and test multiple ad variants without manual design work, addressing bottleneck in creative optimization process.
Impact: 60+ accounts adopted ACE Creative Experiments, resulting in 24% average conversion rate improvement and faster campaign optimization cycles.
Developed self-service reporting dashboard replacing manual reporting processes that required significant account manager time and delayed client insights delivery.
Impact: Achieved 85% user satisfaction rate with 90% of account managers finding the tool easy to use, significantly reducing time spent on manual reporting tasks.